Social Contests / Engagement Advertising

Contests offer a simple yet compelling way for brands to engage people. Upload & win, vote & win, watch & win. A strong driver for participation. That’s not new – we only made it much more powerful: Social, Scalable, Cost Effective, Viral.

We’ve built TalentsChannel for brands, media production companies, broadcasters and publishers to enable new advertising models: ‘opt-in’ engagement advertising. And for talents, judges and people who just want to watch: to have a great and ongoing shared experience, without being annoyed by ‘push advertising’.

The Social Contest Company.

Engage. Excite. Monetize.

Talents Media is an agency specialized in experience marketing through ‘social contests’ – up-load, vote & win. We help create great engagement, excitement and monetization through User Generated Content. Contests are produced and run based on TalentsChannel, our social media platform with end-to-end contest capabilities and deep social media integration. In an open business model with publishers, content owners and broadcasters, we create innovative campaigns and Social TV formats with high media value for brands.

Talents Media capability is to design, organize and manage social media contests end-to-end: concepting including experience and game-play design, project management, design, production and execution. Our preference is to co-produce campaigns with content & media production companies, and their media partners, bundling their specific project / content knowledge with our social contest expertise.

Contests run ‘web-only’, or ‘cross-media’: in combination with TV, radio, magazines, newspapers or events. TalentsChannel is a.o. used for involving the general audience in casting for new TV series and in pre-selection of candidates for TV Talent formats.

TalentsChannel

is our instant social contest platform with deep social media integration. TalentsChannel applies social media mechanisms enabling highly viral marketing campaigns, leveraging your current reach and media budget. TalentsChannel supports brand image campaigns, lead generation & conversion campaigns, and creating branded contest channels within social media. Benefits: short time-to-market, no technology risk, no IT resources required, cost efficiency, scalability, and – last but not least – reach your target customers where they are: on social media.

TalentsChannel contains all functionality to create and deliver a successful contest – in essence it’s a complete contest factory with full social media integration for great user experience and conversion. Assuming the campaign and it’s materials have been designed and produced, a contest can go live in a matter of days, not weeks or months, including:

A full contest website (stand alone and/or embedded in brand website)

A full contest application running in Facebook

Integration with Twitter, LinkedIn and Hyves

Easy sign-up through Facebook-, Twitter-, LinkedIn-, OpenID- and Hyves-accounts

Multiple juries and voting methods

Pre- and post-moderation to protect your brand

Statistics to measure campaign impact and results

Example contests

‘Who becomes the 5th Topper’: watch the promo video, and read more about this contest. Interested in ROI? We’ve summarized the statistics of the Fashionscene TV contest in a fact sheet.

TalentsChannel has many potential applications – here are some examples.

Production Companies – Renew your talent formats by engaging on-line community members in the pre-selection process. Lower your production costs dramatically while increasing the buzz your format gets through social networks.

Radio, TV & Magazines – Off-line media like Radio, TV and magazines can now offer extreme media value while tapping into limited advertisers’ budgets shifting to social media.

Agencies & brands – In the hands of on-line agencies it’s a powerful tool to create mind blowing campaigns for your brands with a high Return On Engagement.

Social networks – Integrating TalentsChannel within your social network enables new advertising models for your brands with a high entertainment value for your community members – and you’re welcome to share in advertising revenues.