TalentsChannel enables you to engage the right people with your brand.

TalentsChannel gives you the opportunity to start branded challenges and get in touch with the right community. A community with a shared passion and talent that suits your brand. It is an easy instrument in your hands to engage people within a context relevant to them.

Example

If your brand is all about quality food, start a challenge for the best and healthiest recipe with your product as an ingredient. This challenge will be distributed through (specific) social networks and online communities. The passion of participants will work for you, they will spread the challenge to their fellow passionates. They can participate in the challenge as contributor or jury member. In return you will get a lot of knowledge about your target group and about your product. Your brand will be leveraged and your ROI (return on investment or, even better, return on interaction!) will be maximized, because your investment reached the right people.

Of course, this kind of challenges can also be supported by other media. Results of a challenge can make quality television. In the example above, the winning recipe could be made by a chef in his TV-show. Or the best 50 recipes will make a great (branded) recipe book.  A dance contest can make good content for an event for youngsters you want to sponsor. In short, the possibilities for cross media formats based on challenges on our social media platform are endless.